Banners, animated banners, static banners, media advertising

Banners, animated banners, static banners, media advertising – what do these mean?

Thursday, 02 December 2010 20:35

Banner – a rectangular image in GIF or JPG format used for advertising on the Internet. The JPG format is used for static banner ads. Most commonly GIF-banners are used, as this format offers more possibilities for effective advertising, with the ability to use animation. Animated banners are much more effective than static ones.

The most popular sizes of banners (in pixels)

468x60
100x100
120x60
88x31
120x600
120x240

Currently banner advertising is still one of the most effective forms of advertising online.

The main advantages of media advertising:

Wide target audience. With proper selection of an advertising site (e.g. a popular portal with high traffic) to your ad is guaranteed to draw attention.
High efficiency. In most cases, potential customers will be drawn by your banners.
Increasing popularity of the brand. Banner advertising provides recognition of the advertised brand or trademark.

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